Even before Adidas purchased the trefoil logo from Karhu Sports, they were adding three bars to all of their products, and they referred to themselves as the “three stripe company”. These three stripes were meant to convey the diversity and international appeal of the company by symbolizing the three major land masses where Adidas shoes were sold – North America, Europe, and Asia.
Adidas added even more meaning and symbolism to their latest logo by making the logo into a triangle shape that looks like a mountain sloping upwards. This mountain is meant to symbolize overcoming challenges – a popular theme for the athletes that Adidas sells their apparel to.
Adidas has also chosen to feature the name of their company in all lower-case font on their logo. This choice represents the casual, informal nature of the Adidas brand.
Lastly, since no particular color scheme is attached to Adidas logo, Adidas is free to alter the color of the logo anyway they see fit in order to compliment the design of the apparel they are putting it on.