American Broadcasting Company (ABC)
The ABC logo is inarguably one of the most iconic and memorable logo designs ever created. The clear message it beautifully conveys to the wide and diverse audience of the network is simply unsurpassable.
In 1961, the “circle logo” was designed by the legendary graphic designer, Paul Rand. The logo consisted of a simple black circle with the lowercase letters “abc”. This version was the cornerstone of the network’s clear and cohesive advertising and communications. The use of negative space, and simplicity, combined in a circle, provided a clear and consistent message to the audience.
Being a media logo, the ABC logo still retains its simple font treatment for nearly 50 years. The usage of Bauhaus family font back in the 1960s, a font that can be easily duplicated, was wise, brave and full of elegance and charm – particularly in an era when computer graphics were relatively unknown.